DIRECTLY · EARLY ACCESS

Sell directly. Keep 100%.

Sell digital products, memberships, and communities straight from your own site with Stripe — gated access, instant delivery, no marketplace standing between you and your customer.

01 / The Problem

Marketplaces don't just take a cut. They take your customers.

Gumroad, Whop, and the rest sit between you and the people who pay you — their checkout, their domain, their database.

×

Their cut, on top of Stripe

A markup on top of payment processing that compounds every month — on revenue you generated, from an audience you built.

×

Their customer, not yours

Buyers check out on their domain. The receipt, the email list — all theirs. When you leave, the audience doesn't come with you.

02 / How It Works

Your store. Your domain. Your Stripe.

Directly turns Stripe into a full storefront on the site you already own. Three steps, no marketplace.

Step 01

Connect Stripe

Link your own Stripe account in a click. Payouts land in your bank, under your name. You set prices and keep what's left after Stripe's standard rate.

Step 02

Gate your access

Add a Stripe checkout button to your site. On payment, Directly grants what you're selling — a Discord role, a downloadable file, a hosted page.

Step 03

Own the customer

The buyer pays on your site. Their email lives in your account. No platform sitting between you and the audience you built.

03 / The Math

Same Stripe rate. No platform tax on top.

What the marketplace markup actually costs you — every month, on top of Stripe.

On $10,000 / month in sales
LIVE COMPARISON
Gumroad~10% marketplace fee*
~$1,000 / mo
Whop~3% marketplace fee*
~$300 / mo
Directly$0 platform fee on top
$0 / mo
You keep 100% of what's left after Stripe.
+$1,000/MO
The honest part: Stripe still charges its standard rate (about 2.9% + 30¢ per transaction) on every sale — true on every platform here, Directly included. We don't remove Stripe's base rate; we remove the marketplace markup layered on top of it. *Marketplace rates shown are approximate, set by those platforms, and change over time.
Powers Scenery Club

Directly is the infrastructure behind a live $8/month film community.

Scenery Club bills through Stripe, gates Discord access, sends a welcome message, and revokes access on cancellation — no marketplace in the loop. Same engine, now productized for other builders.

04 / The Roadmap

Your checkout today. Your whole backend next.

Directly starts as Stripe on your own site and grows into the full automation layer behind it.

Phase 01Now

Stripe, on your site

Sell straight from your own domain — gated access, auto-delivery, your list. Already proven: it runs Scenery Club.

Phase 02Next

Store automations

Shopify automation and Klaviyo email flows wired in — the backend that follows up on every sale, running itself.

Phase 03Later

The workflow library

A self-serve catalogue of n8n + MCP templates. Automate the repetitive parts yourself, no build required.

Phase 04Later

The community

Learn to build and sell automation + AI systems yourself — playbooks, mentorship, and a room of people doing the same.

04 / Waitlist

Early access opens soon.

Drop your email and get the first invite when it's ready. No spam, unsubscribe in one click.

Early access · No spam · One-click unsubscribe